In July 2012, internet articles and blogs talked about a house exhibited in Beirut made out of what was called Eco-Board panels. It was mentioned these boards were made in Lebanon out of 100% recycled plastic. But no other background information was available, neither on the internet nor on Cedar Environmental’s website – the company who manufactures these boards.
So ELHUB decided to take a closer look and headed to the mountains to meet a certain Ziad Abichaker, the contact person for Cedar Environmental.
Driving past Bickfaya towards Abou Mizane on a hot summer morning, we weren’t expecting anything much. What could Cedar Environmental be after all? Probably a group of self-righteous golden boys who quit banking in order to save the world. Or maybe some sort of public/private consortium spending away tax money on make-believe initiatives for a better future.
We could not have been further from the truth. [read more]