Saturday, March 3, 2012

Cedar Environmental's CSR: Abou Mizan Quarry Rehabilitation

I sat in a meeting a couple of days ago talking about the strategy of Cedar Environmental (CE) in expanding its model of decentralized waste management.  The main interlocutor was a nice, civil young man who works for a corporate giant.  

During the course of the meeting I mentioned that CE has taken upon itself to rehabilitate the first quarry in Lebanon.  His immediate response was "what value does it bring to your company?" 

It's really hard to explain to corporate types that not everything in life is measured in currency units.  I left that meeting thinking about the Sioux Indian chief who after watching the US government deregulate mining to include forests and park areas said:

When all the trees have been cut down
When all the animals have been hunted
When all the waters are polluted
When all the air is unsafe to breath
Only then will they discover, they cannot eat money.

How about that for value ?

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